Outdoor, print and online activity in the UK will be rolled out throughout the year following the April name change which will see BlackRock Merrill Lynch Investment Managers become simply BlackRock in Europe and Asia, excluding Japan.
Nuala Walsh, managing director, international marketing at BlackRock, told mad.co.uk: "2008 will see accelerated marketing and advertising activity, investing significantly in the brand."
Planning and buying will be handled in the UK by Ptarmigan Media with Ogilvy & Mather its creative agency.
Separately, BlackRock will also sponsor senior tennis tournament “Tour Of Champions” this year through to its conclusion in December.
Can BlackRock reinstate itself as one of the world's leading banks or has it gone too far? Will their new marketing campaign help get them on the correct path again? Have your say!
2 comments:
It’s very interesting to see one of the biggest investment firms trying to penetrate into the business-to-customer market after achieving success in the business-to-business market. It’s still not clear whether they will be able to prove themselves after the merger with Merrill Lynch, considering the current turmoil in the financial world; dollar reaching all-time low and oil hitting an all-time high. Let’s wait and see.
Do you think that Merrill Lynch will be of any help to Black Rock in the short term? Whatever they end up doing it going to have to be special and very well thought out. Interesting prospects lie ahead...
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